Best WooCommerce Email Customizer Plugins – 2020 (Free & Paid)

Establishing your business based on a WooCommerce site is an easy way to join the bandwagon of the e-commerce industry. Although it is true that starting the business up requires a great deal of confidence, sustaining it over the long term is much more critical. One crucial factor that governs the growth of an eCommerce business is how closely you interact with your customers.

For that purpose, email is an important marketing channel for all eCommerce businesses. The WooCommerce email marketing notifications or emailers that you send to the customers in your database end up reaching their inboxes, which is what you want to attract them to your store.

How to Design Email Notifications in WooCommerce?

Now the next question that arises is – How will you design those WooCommerce email notifications for the regular marketing campaigns?

By default, you can find some generic WooCommerce email templates that you can use. But you cannot customize them to suit your needs considerably. For your WooCommerce store, every email that goes out to the customers should look good, including the transactional emails, such as WooCommerce order confirmation emails and others.

If you are tired of sending the same, boring emails using the default WooCommerce email templates, you are not alone. As a solution to your problems, there are WooCommerce email customizer plugins. Using these advanced plugins, you can customize or edit WooCommerce emails to make it match your brand’s identity. The best part is that you do not need a huge designing experience to use these plugins.

Before you dive in to talk about some of the best WooCommerce email customizer plugins, let’s talk about the importance of customizing or editing WooCommerce emails first.

Why Should You Use a WooCommerce Email Customizer Plugin?

One of the main reasons behind using a WooCommerce plugin to customize WooCommerce email notifications is branding. A mailer without a brand name or logo on it is like a book that has no author. When a customer receives an email from your brand, they expect it to reflect the brand values in it and some level of professionalism as well. A well-crafted WooCommerce email hooks the reader to come to your site to know or buy more. Over the long term, it also strengthens your relationship with the customer. That is why professional emailer designing forms a crucial part of the WooCommerce email marketing campaigns.

On the other hand, when users get emails based on generic WooCommerce email templates with only plain text, the chances are that they will judge your brand by its appeal. Hence, it is good not to put the reputation of your business at stake because of dull, sub-standard emails. With the use of a suitable WooCommerce email customizer plugin, you can make your brand stand out.

Advantages of Using WooCommerce Email Customizer Plugins

  • Easy to create visually attractive (pretty) emails for marketing campaigns
  • Simplified email customization based on your brand’s needs
  • Higher conversions and improved user engagement as a result
  • Possibility to create interactive emails

Best WooCommerce Email Customizer Plugins – Premium

If you want to customize your store emails to match your brand and also to have a professional look you would need to buy any of these premium WooCommerce Email Customizer plugins.

WooCommerce Email Customizer

If you think neither you nor your customers would like boring transactional emails, you need this plugin to convert your stock standard emailers into attractive ones. WooCommerce Email Customizer, as the name suggests, is the official extension using which you can customize the design of the emails you sent, and not just its text and content.

Whether it is a WooCommerce order confirmation email or WooCommerce custom email per product, you can customize them all using this plugin. It comes with a built-in WordPress customizer to help you modify email template design by dragging and dropping visual elements.

Primary Features of WooCommerce Email Customizer plugin:

  • Allows visual editing so you do not need coding knowledge
  • The Customizer comes with an intuitive interface
  • Easy to add a logo, header, footer, and content in emails

YITH WooCommerce Email Templates

The features you get to customize WooCommerce email notifications vary from one plugin to another. To establish your brand’s image amongst your customers, advanced customization of email templates is nearly essential. You can make this possible using YITH WooCommerce Email Templates plugin. It allows you to add a professional look to the standard WooCommerce emails that are sent to your customers. Whether it is about adding your brand’s logo into the WooCommerce emails or setting typography, it is possible to create email designs that are coherent to your site’s design.

Primary Features of YITH WooCommerce Email Templates plugin:

  • Can Assign different templates to different email type
  • Gives you 4 different layouts – Default, Informal, Elegant, and Casual
  • Offers customizable color and typography settings
  • Email linking to useful resources on your site
  • Social network icons addition
  • Email footer customization
  • WPML compatible
  • Default logo selection for all emails

Email Customizer for WooCommerce with Drag and Drop Email Builder

When you send emails that have a professional look it adds value to your online business and the Email Customizer for WooCommerce with Drag and Drop Email Builder plugin lets you do just that. It is a revolutionary WooCommerce email customizer plugin using which you can edit WooCommerce emails the way you want. Its interactive drag and drop interface helps in customizing the emails in the form of logo, header, body text, social icons, and more.

Primary Features of Email Customizer for WooCommerce with Drag and Drop Email Builder plugin:

  • Offers pre-defined email templates that can be customized
  • Block-based editing of text, paragraphs, and image
  • Possibility to send coupon code through emails for next purchase
  • Multilingual support to create emails in different languages
  • Shortcodes to include dynamic content like order details, billing address, and customer information
  • Support WooCommerce Subscription emails

Woomail  – WooCommerce Email Customizer

Ever wondered why you get to see different ads of the same products across multiple mediums? A crucial aspect of successful business marketing campaigns is to promote your products in unique, attractive ways to the customers. The same is true when you send emails to the customers to pull them over to your site as a part of WooCommerce email marketing campaigns.

Woomail is an innovative WooCommerce email customizer plugin with which you can maintain the variety of emailer designs. You can also think of it as a highly customizable tool that allows effortless email designing using drag and drop feature without any coding skills.

You should also know that this plugin does not send emails by itself but customize the default WooCommerce email notifications professionally.

Primary Features of Woomail – WooCommerce Email Customizer plugin:

  • 10+ predefined email templates built specifically for WooCommerce stores
  • Allows you to Live Preview of designed emails before accepting the changes made
  • Can send test mails
  • Can customize emails for different cases such as New order, Cancelled order, Failed order, Order On-hold and more
  • Automated product recommendations
  • Compatible with latest versions of WordPress (5.6x) and WooCommerce (4.0x) – Last seen on May-2020
  • Addition of dynamic information using shortcodes

WooCommerce Custom Emails by RightPress

Business growth is not only related to the amount you invest in marketing but is also about how well you understand your target audience. Standard emails sent just to the customers just for the sake of using Newsletter functionality may not help convert the subscribers to a good extent. For your email marketing efforts to lead to higher conversions, you need highly targeted emails, designing which is possible using WooCommerce Custom Emails plugin. This plugin has been designed with features that can help you create and customize targeted emails. It also allows you to send occasion-based transactional emails to your clients. As last seen of May-2020, it was last updated on July 2019 and the latest versions supported are WooCommerce 3.8.x, and WordPress 5.3.x, so you could have some compatibility issues and vulnerabilities if you are using the latest versions of WooCommerce and WordPress.

Primary Features of WooCommerce Custom Emails plugin:

  • Feature-rich editor to format email content
  • Trigger settings to dispatch emails automatically
  • Email scheduling for follow-up campaigns
  • Conditional logic support to segregate subscribers/customers and send unique emails to them
  • Dynamic content insertion using 37+ macros
  • Reusable content blocks
  • Event-based email triggers

Free WooCommerce Email Customizer Plugins 

Email customization possibilities are not limited to the premium WooCommerce email customizer plugins. If you have recently launched a WooCommerce store and want to send attractive emails to your customers, you could use these free plugins for email customization.

Kadence WooCommerce Email Designer

The Kadence WooCommerce Email Designer, besides being a free WooCommerce email customizer plugin, it lets you edit the default transactional emails in WooCommerce. You can edit the email design without changing the code.

Primary Features of Kadence WooCommerce Email Designer plugin:

  • Uses the native WordPress customizer
  • Gives you the Live Preview of WooCommerce emails
  • Pre-built email design import feature
  • Facility to send test emails

Decorator  – WooCommerce Email Customizer

The Decorator – WooCommerce Email Customizer is another free email customizer plugin using which you can change the standard appeal of WooCommerce emails. What makes this extension different from others is that it sets up a separate instance and allows you to change it with a live preview.

Whether you want to edit the container, header, footer, or content of the emails, you can do it all quite easily using this free plugin.

Email Customizer for WooCommerce by Themehigh

The Email Customizer for WooCommerce by Themehigh is yet another WooCommerce email customizer plugin you can use to create well-organized, colorful WooCommerce email templates. Designing the email template to perfection becomes easier with this plugin as you can preview the changes simultaneously.

Primary Features of Email Customizer for WooCommerce plugin:

  • Email template builder
  • Easy to add basic elements, WooCommerce elements, and default WooCommerce email hooks

Which WooCommerce Email Customizer Should You Choose?

Consider the following points while deciding on selecting a suitable email customizer plugin for your WooCommerce site:

  • Analyze your needs
  • Check and compare the in-depth features of popular plugins available in the market (as mentioned here, let us know if we have missed any plugin)
  • Assess your budget, get a free one if you can’t buy premium. Don’t go for nulled versions.
  • Ask for recommendations if you have any specific requirements. You can use the comments section for this purpose.


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