Shopify vs WooCommerce vs Magento

WooCommerce vs Shopify vs Magento: Which One Should You Select?

The worldwide retail e-commerce sales in 2023 reached the mark of US$ 4.9 trillion backed by 2.14 billion buyers globally. The sales number is expected to grow further to US$ 7.4 trillion by 2025. 

The first thing that would come to a business owner’s mind on knowing these numbers is – ‘Let’s start selling online!’

But to set up an online shop, one of the most crucial decisions you need to make is to select the right e-commerce platform to build and manage your shop. Building an e-commerce business is much more than setting up product listings on the Internet. The platform you choose will be the backbone of your online store and streamline how your business will interact with the customers.

Wondering which is the best e-commerce platform you should pick for your online store? There are many of them. In this blog post, we will dig deeper into the Shopify vs WooCommerce vs Magento comparison, helping you to make an informed decision.

A Brief Introduction about Shopify

Shopify was first launched in 2004 when a group of people wanted to create an online snowboard store. Two years later, it was recognized as a successful commerce platform using which one can easily set up an online store and sell products. It has been designed with features that are suitable for businesses of all sizes – big or small. 

Millions of business owners from over 175 countries now use Shopify to sell products online. If you want to go with Shopify, you must know that it is a subscription-based platform with the Basic plan starting at US$29 per month.

Other advantages of using Shopify platform are:

  • Detailed admin dashboard to check a wide range of reports and features meant for your online store
  • Free theme to get started with building your online store (best suited for beginners)
  • Benefits of cloud network bundled into the platform’s subscription plan
  • Multiple pricing plans to suit every type of business needs
  • Shopify App store that contains both free and paid apps for your online store

A Brief Introduction About WooCommerce

Amongst millions of WordPress websites, you can also find e-commerce stores running on this platform backed by WooCommerce. At its core, WooCommerce is an e-commerce plugin using which you can create an online store having WordPress backend. It has been designed with a plethora of features, such as customer management, product management, and order tracking that makes it one of the most popular e-commerce plugins amongst online businesses.

Using the WooCommerce plugin, you can start selling physical, virtual, or affiliate goods on your online store. Given below are a few benefits of using WooCommerce:

  • Includes advanced features for large-scale businesses
  • A wide range of free and paid WooCommerce themes to choose from
  • Flexible customization options
  • Free to use plugin without having to commit to expensive licenses or support contracts
  • Easy access to thousands of WordPress plugins and e-commerce-specific extensions for WooCommerce
  • Powerful analytics in its intuitive interface
  • Best-in-class content management system

A Brief Introduction About Magento

Magento is a powerful Content Management System (CMS) that was launched in 2008 and was later acquired by Adobe in 2018. It has been built using open-source technology that gives users like you good control over the functional and aesthetic value of your online store. It can cater to any size of online store. 

Other than using free Magento open source CMS, you can also benefit from using advanced-feature-rich Magento Commerce. You can also create multiple online stores and manage them via one backend/admin panel with the help of different user roles like account manager, writer, etc.

Given below are some of the advantages of using Magento as a preferred CMS for your online store:

  • Feature-rich platform that can help you sell thousands of products online seamlessly
  • SEO-friendliness that helps in optimizing the product pages in terms of search engines and achieving high search visibility
  • Flexible content management features to customize the store offerings
  • Advanced reporting features to keep a track of sales and customer engagement on your store

Woocommerce vs Shopify vs Magento Comparison Parameters

  • Ease of Use

  • Shopify platform provides you with an easy to use online store structure that you can customize to your liking. You can use responsive pre-built templates that will help your website adapt to different resolutions and screen sizes. You can also set up payments easily using its in-built payment system or third-party payment gateways.
  • Before you can start using the WooCommerce plugin, you need to have a WordPress website with a registered domain name and hosting plan. After activating this plugin, you can use the on-screen setup wizard to customize the store and set things up.
  • In comparison to the other two platforms, Magento has a steep learning curve, which means you need to know about HTML, PHP, and similar other technical aspects. Since this platform does not offer on-site tutorials to create your website, you need to hire an agency for it.


  • Security

  • With Shopify, you get an in-built Secure Sockets Layer or SSL certificate which protects your website from the security point of view related to payment processing or personal data of buyers. Also, Shopify is PCI-DSS compliant.
  • Unlike Shopify, you need to manage and maintain the security of your WooCommerce store and buy an SSL certificate separately from a hosting provider.
  • With Magento, you can use both SSL and security extensions to block security threats and strengthen store vulnerabilities.


  • Store Performance and Scalability

  • Shopify platform ensures optimal performance and speed of online stores. However, to benefit from uninterrupted scalability, you need to choose its upgraded version – Shopify Plus.
  • With WooCommerce stores, ensuring performance and scalability requires you to have coding knowledge or constant support of coding professionals by your side.
  • Magento stores also work well in terms of steady site speed and easy scalability. However, you can switch to Magento 2.0 for further enhancements in its functionalities. 


  • SEO-friendliness

  • Shopify provides you with basic SEO features to optimize store-level content for better search rankings. It is also known for its quick loading speed and customizable SEO parameters like ALT tags, meta tags, etc.
  • Since the WooCommerce plugin is based on WordPress CMS, it has all the SEO capabilities of the underlying CMS. You can optimize the store in terms of search engines using WordPress’ SEO plugins.
  • Magento is highly recommended as an e-commerce solution in terms of its SEO functionalities. As an open-source solution, it enables you to customize the store design and SEO elements using various extensions.


  • Design and Customization

  • One of Shopify’s USP is its easy-to-use store themes which you can select and apply to your store to improve its visual appeal. It has more than 70 themes available for use. Also, you can benefit from its ‘Liquid’ language to enhance your store’s design.
  • With WooCommerce stores, customization becomes quite easy because of the availability of a wide range of themes and plugins. It also gives you better control over your store’s design and functionalities.
  • Magento provides two default themes – Blank and Luma, which are responsive and can be used to render the store’s display across devices. You can also pick from the premium themes from theme marketplaces.


  • Support

  • Shopify platform is highly recommended for its dedicated support services that are available round the clock through email, messages, or phone. It also provides a knowledge base and community for both users and developers.
  • With WooCommerce, you can get access to a large community and user base, and ask for support from WooExperts from this community. You can also use its online documentation and tutorials to deal with common issues related to your store.
  • Magento has an extensive knowledge base and community where you/your developers can get advice on common store-related issues. Besides this, you can get full-fledged support with Magento Commerce.  


  • Extensions/Add-ons

  • With Shopify platform, you get hundreds of free and paid add-ons or plugins that can be integrated into your store to enhance its features.
  • Although WooCommerce is created on top of WordPress CMS, there are around 400 plugins meant for WooCommerce stores. You can use them to personalize your website as per your business needs.
  • In terms of add-ons, Magento stands above the rest as it has nearly 6,000 paid and free extensions to improve your store’s functional values.


  • Pricing

  • Shopify’s pricing starts from US$29 that includes domain name, web hosting, and SSL certificate. For additional features, you may need to buy add-ons. Besides this, it charges 0.5% – 2% per transaction if you use third-party payment providers.
  • WooCommerce does not charge the users for its usage, which makes it highly popular amongst SMBs. However, unlike Shopify, you need to pay for a domain name, hosting, and SSL certificate, along with add-ons you may need.
  • Magento is basically free, similar to WooCommerce. However, if you choose Magento Commerce, its license is quite expensive.



The detailed Woocommerce vs Shopify vs Magento comparison above highlights the fundamental differences in each of these platforms/plugins for e-commerce stores. The right selection should be based on your business-specific needs and the corresponding availability of features in a platform. It is advisable to consider different platforms from every angle to zero in on the one that best suits your business type.

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